![]() ![]() Then the Joneses start up again with Jones, Barbara keep looking and you eventually hit Jones, Brian. ![]() The next listing you see, unaccountably, is Jones-Ball, N. You follow all the As and Bs down the Jones column until you hit Jones, B.W. It’s much more sensible, but good sense is not what prompted Bell to use “surname suppression”: Without it, a Bell PR person told me, the Toronto White Pages might have ballooned into a two-volume doorstop.īut surname suppression is another example of Bell’s uncanny ability to blow a good idea. ![]() Instead, the first instance of a surname is shown (in capitals), with all the given names associated with that surname in an indented list below (in upper- and lowercase). At any rate, the 1995 Toronto White Pages incorporate a New York-style change: Surnames are not repeated endlessly down columns. I would have to funnel my questions through a PR apparatchik who knows nothing about typography. Once the precept of this story sank in with the Bell crowd, I had to contend with the fact that Bell’s phone-book designers do not talk to the media. Any logo that requires explanation is a failure, and what’s it doing on the cover of the phone book? Bell is, after all, a widely despised monopoly, so why stuff its logo in our faces every time we look up a number? Just as an example, this year’s hoplessly misguided, self-aggrandizing cover features the new New Age-y Bell logo and a wordy bilingual description of what the logo means. Over and over again, as I telephoned through the vast labyrinth that is Bell and its Yellow Pages subsidiary Tele-Direct, whenever I stated that I was researching a story on the graphic design of the White Pages I was invariably asked, “You mean the covers?” Bell minions seemed unable to understand that the inside pages of a phone book have to be designed to them, only the covers matter, and only then as marketing vehicles. The first obstacle in discussing the graphic design of the White Pages is getting that concept into the heads of Bell nabobs. Indeed, Bell’s new Toronto White Pages offer a lesson in how an ill-conceived set of design “improvements” can make a telephone book illogical and difficult to use. Since nearly everyone uses it – except for the impatient, who spring for directory assistance, and some disabled people – phone books need to be taken more seriously as graphic-design statements. We’ve all heard the joke that runs along the lines of “Ooh! That Denzel Washington! He’s so dreamy I’d pay to watch him read the phone book!” Graphic designers – and their clients – abet that reputation: Only expensive, “important” books are considered worthy of good design.īut in a country where 99% of households have a telephone, the everyday White Pages are the most widely-distributed books in the land. In conventional wisdom, the phone book is a quintessential symbol of boredom. You can try looking up numbers at Canada411. We are so sure that you will love this book and want to grow the system for your home or office each piece comes with a free unconditional lifetime refurbishing or replacement guarantee against any binding tears fading seam damage or wear defect.You have not found the searchable telephone directory for the city of Toronto, obviously. Birthstone and flower for each month Personal Telephone Directory Telephone Information including North American area codes and International dialing codes Record of Personal Data Map section Berlin Boston Chicago London Los Angeles Montreal New York Paris Tokyo San Francisco Toronto. Gifts appropriate for selected anniversaries. and Canadian holidays Last year current year and next two years Personal birthday and anniversary record Columns for date name and occasion. Berlin London Montreal Paris Tokyo Toronto and more All Crocodile Embossed dates are pre-stamped in gold Personalization is available Calendar & appointment pages Year-at-a-View Calendars Previous current and next year’s calendars Month-at-a-View AND Week-at-a-View Appointment Pages Next-Year-Planning Pages Includes information pages on Holidays U.S. and international cities including Boston Chicago Los Angeles New York San Francisco Washington D.C. Size 3-1/8″ x 6″ 168 pages Crocodile embossed Orange calfskin leather Week-at-a-view and Month-at-a-view Flexible cover with Smyth-sewn binding for strength and longevity Cream-white acid-free paper with gilt edges Double-faced cream satin ribbon marker 12 pages of full color maps of major U.S. The Graphic Image original 6-inch Personal Pocket Journal features month-at-a-view and week-at-a-view pages in one portable book. Select gift: This superbly created book has become an unmatched standard among pocket diaries on the market today. ![]()
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